What is Wise (TransferWise)? How Does Wise Work?

Imagine you’re living abroad and need to send money back home to support your family. You’ve been using traditional banks for years, dealing with high fees and slow transfer times. Frustrated, you stumble upon Wise (formerly TransferWise), a service that promises low fees, fast transfers, and transparent exchange rates. Skeptical but hopeful, you give it a try. To your delight, your money reaches your family within hours, and the fees are a fraction of what you used to pay. This transformative experience highlights why millions of people have turned to Wise for their international money transfers.

Wise has revolutionized the way we think about sending money across borders. Founded in 2011 by two friends who were fed up with the hidden costs of traditional banking, Wise was built on the principles of transparency, fairness, and affordability. Over the years, it has grown into a trusted platform for millions of users worldwide.

In this essay, we will explore what Wise is, how it works, and why it stands out as a superior option for international money transfers.

What is Wise?

Imagine two friends, Taavet and Kristo. Taavet lived in London but earned his salary in euros, while Kristo worked in Estonia but needed to pay his mortgage in pounds. Frustrated by the high fees and poor exchange rates offered by traditional banks, they devised a clever solution: Taavet would deposit euros directly into Kristo’s Estonian bank account, and Kristo would deposit pounds into Taavet’s UK account. This peer-to-peer arrangement saved them both a lot of money, and it sparked an idea that would revolutionize the world of international money transfers.

This is how Wise, originally known as TransferWise, was born in 2011. Founded by Taavet Hinrikus and Kristo Käärmann, Wise was created to address the common problem of costly and opaque international money transfers. The company’s mission was simple yet ambitious: to make international money transfers cheap, fast, and transparent.

Overview

Wise provides a platform that allows individuals and businesses to send money across borders with minimal fees and at the real exchange rate—the mid-market rate that you see on Google or Reuters. Unlike traditional banks, which often add hidden markups to exchange rates and charge high fees, Wise operates on a peer-to-peer system that matches transfers between users in different countries. This approach drastically reduces costs and ensures that users get the best possible deal.

Company Milestones: Since its inception, Wise has grown exponentially. Here are some key milestones that highlight its journey:

  • Expansion: Wise has expanded its services to support transfers in over 80 currencies across more than 70 countries. This extensive reach allows users to send money almost anywhere in the world.
  • Public Listing: In 2021, Wise went public and was listed on the London Stock Exchange, marking a significant step in its growth and enhancing its credibility.
  • Global Reach: Today, Wise serves millions of customers worldwide, including expatriates, freelancers, and businesses. It handles billions of dollars in transfers every month, helping people save money on international transactions.

The Wise Advantage

Consider Maria, an expatriate living in the United States who regularly sends money back to her family in Mexico. Before discovering Wise, Maria used traditional banks and money transfer services that charged high fees and offered unfavorable exchange rates. As a result, a significant portion of her hard-earned money was lost to these costs. Frustrated and looking for a better option, Maria found Wise. She was amazed at the transparency of the fees and the real exchange rate offered. Now, she can send money to her family with minimal costs, ensuring that more of her money reaches her loved ones quickly and efficiently.

Similarly, think of John, a small business owner in the UK who sources products from suppliers in Europe and Asia. Managing these international payments through traditional banks was not only costly but also slow, affecting his business operations. After switching to Wise, John was able to reduce his transaction costs significantly and speed up payments. This efficiency allowed him to maintain better relationships with his suppliers and improve his overall business performance.

Wise’s commitment to transparency, low fees, and fast transfers has made it a popular and trusted choice for individuals and businesses alike. By eliminating the hidden costs and inefficiencies of traditional banking, Wise offers a better way to manage international money transfers.

👉 Get a FREE Wise Account ⮕

How Does Wise Work?

Wise simplifies international money transfers with a transparent and user-friendly process. Here’s how it works:

Core Features

Transparent Fees and Exchange Rates:

Wise stands out for its transparent fee structure and commitment to using the mid-market exchange rate. Unlike traditional banks and many other money transfer services that add a hidden markup to the exchange rate, Wise uses the real exchange rate you see on Google or Reuters. This ensures you get the fairest rate possible for your money transfers. The fees are a small, fixed amount plus a low percentage of the transfer amount, clearly displayed before you confirm the transaction.

Speed:

Wise is known for its fast transfer times. Most transfers are completed within a few hours, although the exact time depends on the currencies involved and the recipient’s bank. In some cases, transfers can take up to two days, but this is still much faster than traditional bank transfers, which can take several days.

Multi-Currency Account

Wise’s multi-currency account offers users the flexibility to send, receive, and hold funds in over 50 different currencies, making it an excellent tool for managing expenses in multiple foreign currencies.

To utilize this feature, users simply open a balance in their chosen foreign currency and load it with their local currency. This can be done using various payment methods, including debit cards, credit cards, and others. For instance, if you deposit 1,000 USD into your USD balance but pay in GBP, the transaction will be converted at the mid-market exchange rate, ensuring you receive a fair rate without hidden markups. This feature is particularly beneficial for frequent travelers, freelancers, and businesses dealing with international clients.

Wise Debit Card

The Wise debit card significantly expands the functionality of Wise beyond just money transfers. To get started, simply order your Wise card through your registered and verified Wise account, following the provided instructions.

With your Wise debit card in hand, you can easily top up balances in multiple currencies. This makes it an ideal choice for international travel, enabling you to spend like a local and avoid excessive fees, such as cash withdrawal and unfavorable exchange rates. Currently, the Wise debit card is available in over 70 countries, so be sure to check its availability and validity in your destination country before you travel.

Wise Digital Cards

Wise digital cards provide the same functionality as physical cards but with enhanced convenience and security for both online and in-store transactions when traveling abroad. Users can create up to three digital cards simultaneously, which simplifies managing expenses and gives better control over spending.

These digital cards offer an extra layer of security for online transactions. Each digital card has unique details, separate from your physical cards, and can be easily deleted after use, ensuring your financial information stays protected.

User-Friendly Platform:

Wise offers an easy-to-use platform accessible via its website and mobile app. The platform is designed to make sending money simple and intuitive, even for first-time users. Key features include:

  • Simple Interface: A clean and straightforward interface guides users through each step of the transfer process.
  • Real-Time Tracking: Users can track their transfers in real-time, receiving updates at each stage of the transaction.
  • Multi-Language Support: Wise supports multiple languages, making it accessible to users around the world.

Process

Check out our comprehensive guide on how to set up a Wise account from scratch and make your first transfer. Click the link below to get started:

Wise Money Transfer Tutorial 2024

Setting Up an Account:

Creating a Wise account is straightforward. Users need to sign up on the Wise website or app and provide some personal information. To comply with financial regulations, Wise requires users to verify their identity by uploading a photo ID and, in some cases, proof of address.

Making a Transfer:

  1. Enter Recipient Details: Provide the recipient’s full name, bank account details, and the amount and currency to be sent.
  2. Choose Payment Method: Select how you want to fund the transfer. Options include bank transfers, debit cards, or credit cards.
  3. Review and Confirm: Review the details, including the exchange rate and fees, before confirming the transfer.
  4. Track the Transfer: Use Wise’s real-time tracking feature to monitor the status of your transfer until it reaches the recipient.

Receiving Money:

Recipients receive money directly into their bank account or Wise account, depending on the transfer method chosen. The funds are available as soon as the transfer is complete, and recipients can convert and use the money as needed.

Wise’s straightforward process and user-friendly platform make it easy for anyone to send money internationally, offering a cost-effective and reliable alternative to traditional banks.

👉 Get a FREE Wise Account ⮕

Benefits of Using Wise

Using Wise for international money transfers offers several advantages over traditional banking methods. Here are the key benefits:

Cost-Effective

Low and Transparent Fees: Wise’s fee structure is designed to be both affordable and transparent. The fees consist of a small fixed amount plus a low percentage of the transfer amount. This combination ensures that users can send money internationally without worrying about hidden costs. Compared to traditional banks, which often have high and opaque fees, Wise provides significant cost savings.

Mid-Market Exchange Rates: Wise uses the mid-market exchange rate for all currency conversions, which is the fairest rate available. Unlike many other money transfer services that add a markup to the exchange rate, Wise ensures that users get the true market rate. This practice results in better value for your money and more accurate transfer amounts.

Transparent

No Hidden Costs: Every fee is clearly displayed before you confirm the transaction, so there are no surprises. Wise’s commitment to transparency means you always know exactly how much your transfer will cost and how much the recipient will receive.

Clear Breakdown of Fees: Wise provides a detailed breakdown of the fixed fee and the percentage fee, making it easy to understand the total cost of your transfer.

Fast

Quick Transfer Times: Most transfers through Wise are completed within a few hours. The exact transfer time depends on the currencies involved and the recipient’s bank, but it is generally much faster than traditional bank transfers, which can take several days.

Efficient Processing: By leveraging a network of local bank accounts and advanced technology, Wise can process transfers quickly and efficiently. This reduces the time and cost associated with cross-border transactions.

Secure

Strong Security Measures: Wise employs advanced security measures to protect users’ accounts and personal information. These measures include two-factor authentication and data encryption, ensuring that your money and data are safe.

Regulatory Compliance: As a regulated financial institution, Wise adheres to strict compliance standards. This regulatory oversight ensures that Wise operates legally and ethically, providing additional peace of mind for users.

User-Friendly

Intuitive Interface: The Wise platform is designed to be easy to use, with a clean and straightforward interface that guides users through each step of the transfer process. Whether you’re using the website or the mobile app, the experience is smooth and hassle-free.

Real-Time Tracking: Wise’s real-time tracking feature allows users to monitor their transfers at every stage. This transparency helps users stay informed about the status of their transfer and provides confidence that their money is on its way.

Multi-Language Support: Wise supports multiple languages, making it accessible to users around the world. This feature ensures that users can navigate the platform and complete transfers in their preferred language.

By offering low and transparent fees, fast transfer times, robust security, and a user-friendly platform, Wise provides a superior alternative to traditional banking methods for international money transfers.

Wise Rating

Wise is a highly popular and trusted money transfer platform, boasting a 4.3 rating from over 220,000 reviews on Trustpilot.

Real-Life Examples and Testimonials

Real-life experiences and testimonials highlight the practical benefits and effectiveness of using Wise for international money transfers. Here are a few examples that illustrate how Wise can make a significant difference for both individuals and businesses.

Personal Use Case: Supporting Family Abroad

Anna’s Story: Anna, an expatriate living in the United States, regularly sends money to her family in Germany. Before discovering Wise, she used traditional banks, which charged high fees and offered poor exchange rates, resulting in significant costs for her. Since switching to Wise, Anna has saved a considerable amount of money on transfer fees and enjoys better exchange rates. Transfers are completed within hours, allowing her family to receive funds quickly and conveniently.

Anna’s Testimonial: “Wise has been a game-changer for me. I no longer worry about high fees eating into the money I send to my family. The process is transparent, fast, and reliable. I can see exactly how much I’m paying and how much my family will receive, which gives me peace of mind.”

Business Use Case: Managing International Supplier Payments

Mark’s Story: Mark runs a small e-commerce business in the UK that sources products from suppliers in Europe and Asia. Managing international payments through traditional banks was costly and time-consuming, affecting his cash flow and profit margins. Since switching to Wise, Mark has significantly reduced his transaction costs and improved the speed of his payments. This efficiency has strengthened relationships with his suppliers and allowed his business to operate more smoothly.

Mark’s Testimonial: “Using Wise for our international payments has saved us thousands of dollars annually. The transparent fees and real exchange rates are far better than what we used to get with our bank. Payments reach our suppliers quickly, which has helped us maintain good relationships and ensure timely deliveries.”

Freelancer Use Case: Receiving Payments from International Clients

Emily’s Story: Emily is a freelance graphic designer who works with clients from around the world. Receiving payments through traditional methods was challenging due to high fees and delayed transfers. Since adopting Wise, Emily has been able to receive payments in multiple currencies without incurring high conversion fees. The speed of transfers ensures she gets paid on time, and the multi-currency account allows her to manage her earnings effectively.

Emily’s Testimonial: “Wise has made my freelance work so much easier. I get paid quickly and at a fair exchange rate, without losing a chunk of my earnings to fees. The multi-currency account is fantastic for managing different currencies, and the Wise debit card is a great tool for my international travels.”

Business Use Case: Paying Remote Employees

Global Tech Start-Up: A tech start-up based in the USA employs remote workers from various countries. Managing payroll for their international team was complex and costly until they started using Wise. With Wise, the company can make batch payments to multiple recipients, ensuring all employees are paid promptly. The lower fees and better exchange rates have reduced operational costs and simplified payroll management.

Start-Up’s Testimonial: “Wise has transformed how we handle payroll for our remote team. The batch payment feature is incredibly convenient, and the cost savings are substantial. Our employees appreciate the timely payments and transparent process, which has improved overall satisfaction.”

These real-life examples and testimonials demonstrate the tangible benefits of using Wise for various types of international money transfers. Whether for personal use, business transactions, or freelancing, Wise provides a cost-effective, fast, and reliable solution that meets the needs of a diverse user base.

👉 Get a FREE Wise Account ⮕

 

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